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The What did it cost? meme has become a go-to template for expressing everyday reactions and opinions online. Its simple format makes it easy to customize, which is why it keeps showing up across Reddit, Twitter, Instagram, and group chats everywhere. People love it because it works for almost any situation.
Customize the What did it cost? template with your own text. Most people use it to highlight an ironic or relatable situation. The format works best when you keep both lines under 10 words. Less is more with this one.
What separates a good What did it cost? meme from a great one is specificity. Vague jokes fall flat. The ones that blow up are the ones where people think "that is literally me."